Ellison 1300 series/American Craftsman

Need help deciding on the replacement windows that we have planned to buy and install it ourselves. Don't want to buy cheap or buy expensive - a mid-range product is what we are looking for.
Initially, we liked the American Craftsman 8500 (from HD) .3/.3 U/SHG. A checked with one more dealer and he is willing to give me an Ellison 1300 (never heard before).3/.3 U/SHG. I want to know how they compare against each other.
I'm also open to consider Simonton and Gorell - how do these two compare with American Craftsman 8500 and Ellison 1300?

Would like to hear from people with experiences with the above brands. (Removed pricing - read somewhere specific pricing is frowned upon in this forum)

Thank You all.

IMO for 0.30u/shgc The Prism Platinum is your best choice. The platinum has the stepped sill design, 3/4" coil balance, weld relief on interior of sash. Prism is available from Norandex, the identical 5500 is available at other outlets; big orange and supply houses. I prefer to upgrade to the one inch glass package with super spacer. Mutiple units factory mulled. Great service too. triple pane is also available in their 9800.

Gorell is a nice product; 3/4" coil balance, intercept spacer and triple pane is available. Gorell's white is more of an off white color.