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 Marketing tactic

Author: Elsy (

I posted this on another thread, but thought I'd start a new topic. I was solicited by a window replacement company that has done business in this area for 20 year, is BBB listed with no complaints for 36 months.

They are offering a discount of up to 50% if I put a sign in my yard, and allow them to add my address to their brochure. The brochure currently list lots of homes within 50 miles, but none in my particular little city.

Should I be cautious? Or is this common practice. I have already gotten a ballpark bid elsewhere so I feel somewhat prepared for a sales presentation.


 Re: Marketing tactic

Author: Window4U (IL) (

It's definitely a "sales closing technique", but unlike many come-ons it does have some benefits to the company, as referrals listed on a brochure do have definite value. Whether you are really getting a real discount would be up in the air and you should do some research with other customers of theirs to see if it is a true discount. I'll guarantee you a true 50% discount is not real, but maybe slightly better pricing might be. With their good BBB record, it may be worth it to see what they have to offer as maybe they have more to offer in product or service than what you have already seen. After all, you have the power to say no.

Very seldom are "sales" really sales in this business, though I have very often given better pricing to people in ideal locations or to homes or businesses that are landmarks in the community, though I don't advertise it as a "sale". A job done well for a community leader or on a historic home can be a tremendous benefit to a contractor. For example, we did a very large remodel on a Frank Lloyd Wright home and it was featured in Old House magazine. That's an invaluable source of credibility for us when bidding a remodeling job, and does for us what normal advertising can't.


 Re: Marketing tactic

Author: Elsy (

Thanks for your response! I am not expecting a true 50% discount. But I'm doing my homework and will know if they are offering some discount.

I live in a development with homes ranging in age from 10 to 25 years. I'm going to give them the benefit of the doubt that my home was chosen for it's location to generate business.

We'll see when they quote me!


 Re: Marketing tactic

Author: mss (

what city are you in I m in the bussines and may be able to help this sounds like a tactic in ohio. email me back


 Re: Marketing tactic


elsy listen to w4u you always can say no.
alot of companies do this and you will get a savings. their hope is your job will open up to many more. it sounds as though you live in a group of homes that are ready for updates.
mss talk about a vulture sales tactic. these homeowners are looking for professional advice not a lurching "helping" hand. how are you going to help by selling them your windows? offer advice or help not cheap "let me please help you" bs. what do you do scan the board for possible leads?


 Re: Marketing tactic

Author: j (

hi elsy, i am in the sales and installation window business, and yes i would be very hesitant about a company with those tactics. 50% off of what, an inflated window price...think about it, they are allowing you to save THOUSANDS OF DOLLARS to put a lawn sign out (something you probably would have let them done anyhow providing they did a good job)or put you in a referral book, ask to be dealt with straight and not like you are buying a used car. if i can help in any way please feel free to ask

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